Driver Creative
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Mi Jong Lee

SPRING 2017

With the objective of breaking through the saturated New York Fashion Week schedule, Driver Creative envisioned Real Women Real Clothes – a branded content campaign packaged in editorial format featuring the Spring 2017 Mi Jong Lee collection on a diverse group of unique and powerful women. Touch-points included print and digital format brand books, look-book, social media campaigns, in-store event, and editorial placements.

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