M.Monroe — Driver Creative

Photographed by Emma Summerton and Jason Pietra

A new direct-to-consumer, digital first fine jewelry brand, inspired by the iconic and pioneering spirit of Marilyn Monroe. Tasked with developing a full visual world and language for the brand, Driver Creative imagined a clean, feminine, yet bold campaign celebrating womanhood and the brand’s impeccable objects of desire. Leveraging the Marilyn Monroe asset, we utilized nuanced storytelling and bespoke editorial content to highlight the dynamic complexities of the modern woman and her deserving celebration of self-worth and reward. Assets included all site-wide imagery, copy, and layout, campaign film, and editorial content.