© 2019 DRIVER CREATIVE LLC
In an effort to promote the brand’s dedication to global feminism, inclusiveness and diversity, Prabal Gurung created custom T-shirts for the Fall 2017 runway finale. Driver Creative built “PG Studio” a live back stage content studio where a 360° campaign of the messaging was captured. Assets included desktop and mobile site home-screen takeovers, social media takeovers, and direct marketing email.